Educational Session

2020, What Will Convenience Services Look Like – Insights from ELN!

Date: Thursday, April 20th, 9:00 - 10:00am

Is a social media strategy in your company’s marketing plan? What are the future trends that require your attention now to stay ahead of the curve.

Join NAMA’s Emerging Leaders Network (ELN) as they gather to interact in conversation around the change in the workplace model as millennials move into leadership roles. How are management styles and business practices changing. Discover the factual trends on the evolution of payments, the competition landscape, delivery service trends, and the continued importance of social media engagement and collaboration.



Elyssa Allahyar-Steiner
Marketing Director, Cantaloupe Systems, Inc.

Elyssa Allahyar-Steiner, M.B.A., has nearly seven years in the convenience services industry, primarily focused on the micro market segment. As Director of Marketing for Cantaloupe Systems, she leads the company’s marketing strategies that focus on demand generation, marketing communications and product marketing initiatives. Becoming one of the youngest people to achieve this level of recognition, Allahyar-Steiner was voted 2013 Automatic Merchandiser Readers’ Choice Manufacturer Representative of the Year. Since then, Elyssa has become an active member in the industry, serving on NAMA’s Government Affairs Committee, an active member of WIN, attending NAMA’s Executive Development Program in 2015, and her proudest involvement yet, leading the Emerging Leaders Network as ELN Chair. Her passion in growing the next generation of leaders in this industry is undeniable.


  1. Moderator
    C.J. Recher

    Director of Marketing, Five Star Food Service
  1. J. Recher, M.B.A. has nearly a decade of sales and marketing experience. As Director of Marketing for Five Star Food Service, he leads a team that creates and manages all customer-facing branding and content, same store sales growth initiatives, customer service and retention programs, as well as new business line development. A recent graduate of the NAMA Executive Development Program at Michigan State, C. J. believes in the importance of industry involvement and advocacy and has immersed himself in the industry since joining Five Star in early 2014. C. J. is an active participant in advocacy efforts through the DC Fly-In and education as a panelist at NAMA’s premier annual events One Show and CTW. He serves as the Vice Chair of NAMA’s Emerging Leaders Network Steering Committee and looks forward to championing growth among this demographic in the industry.


  • Juan Jorquera , Vagabond
  • Chris Hart, Southern Refreshment Services 
  • Amanda Sulc, Accent Food Services 
  • Ashilyn Sunderman, Smith Vending 


About NAMA - Founded in 1936, NAMA is the association representing the $25 billion U.S. convenience services industry. With more than 1,000 member companies – including many of the world’s most recognized brands – NAMA provides advocacy, education and research for its membership. Visit

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