Pre-Conference Education

Mastering Micro Markets

Date: Tuesday, April 18, 10am — 5pm
Price: $245 member, $395 non-member

NAMA Micro Market Professional LogoSpend a day absorbing everything you need to know about getting into micro markets and making your venture successful. A full roster of industry experts will cover market profitability, merchandising and warehousing along with the analytics and digital media strategies you need to master micro markets!

Agenda topics: Market Profitability: What works, What Doesn’t, Promotional Merchandising and Effective Marketing, Integrating Warehousing and Location Based Operations, Digital Media and Social Marketing for Sales Enhancement, Analyzing Purchasing Data to Increase Profitability.

Delve into micro markets on your own schedule with NAMA’s comprehensive Micro Markets Manual. This wide-ranging text provides you with a full picture of this emerging retail channel while pinpointing exactly what you need to do to get started, gain traction, and further your success. All course registrants can purchase the manual for just $75. A $120 savings.

Earn your Micro Market Professional Certificate immediately following this course. The 50 question exam, based on the course content and MM Manual, will be offered the same day. Click here to register for the exam. Special savings will be provided by MM Suppliers to all newly designated Micro Market Professionals.

Register for the course during the show registration process. Already registered? You can login to your registration to add the course.


Jim Brinton, Avanti Markets
Jen Tonio, 365 Retail Markets
Aaron Speagle, Breakroom Provisions
Patrick McMullan, Three Square Market
Mike Lawlor, USAT

About NAMA - Founded in 1936, NAMA is the association representing the $25 billion U.S. convenience services industry. With more than 1,000 member companies – including many of the world’s most recognized brands – NAMA provides advocacy, education and research for its membership. Visit

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