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Become All Knowing

The 2014 NAMA OneShow educational program is developed with one goal in mind: provide all the in-depth and topical educational opportunities our attendees need for the latest in applicable learning. Our presenters are top-tier experts from the industry, so you can be sure the programming is relevant to your real-world challenges. Of course micro markets, nutrition and legislative concerns will be a key focus.

Tuesday, April 08

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    speakerMike Tompkins
    Quality Coffee Certificate Program (QCCP): Coffee Fundamentals
    ADVANCE PAID PROGRAM: Special, limited-seating sessions to help you get a head start on the OneShow and your competition.
    Cost for 1 Day: $350 Members / $450 Non-Members
    Cost for 2 Days: $600 Members / $900 Non-Members
    *Cost includes special lunch presentation by Eric Dell, Sr. VP of Government Affairs, NAMA

    Meals sponsored by: Pentair/Everpure
    Register Now!
    Sponsored by:
    Coffee Fundamentals presents the development of coffee flavor qualities – from the rich history of coffee and its different countries of origin through processing, sorting, grading, blending and roasting. Experience original and blended coffees through a series of guided tasting exercises. In this session, you will gain a fundamental but extensive understanding of coffee production and manufacturing.

    Be the coffee expert your customers can turn to for answers and advice!
    Register now for this essential program. But don't delay - Space is limited!

    Coffee Fundamentals is one of two sessions required to receive a Quality Coffee Certificate. Wednesday’s new Coffee Brewing Technologies – The Single-Serve Evaluation Process is the other. Sign up to take both at the OneShow or take one at the OneShow and the other at a later date yet to be determined.

    To learn more about the benefits of QCCP download a presentation or click here to listen to a webinar.
    Speaker: Mike Tompkins, President, Coffee Products Associates
    Mike Tompkins - Named NAMA 2002 OCS Allied Member of the year, Mike Tompkins consults with executives and employees of coffee services, bottled and POU water companies, vending services and retail operations in the US and Canada to execute coffee marketing strategies by owning coffee expertise from bean to cup. For over 10 years in his development of the QCCP, Mike has helped focus the attention of coffee service and retail operators on the art and science of brewing coffee. A former teacher, Mike also assists the Specialty Coffee Association of America to develop and conduct courses on coffee brewing and brewing equipment.
    Tuesday, April 08 / 8:00 am - 4:00 pm / Register Now <
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    speakerBrad S. Bachtelle
    Brand Perspectives on Micro Market Merchandising
    ADVANCE PAID PROGRAM: Special, limited-seating sessions to help you get a head start on the OneShow and your competition.
    Cost: $99 Members / $599 Non-Members
    *Cost includes special lunch presentation and an electronic version of the Micro Market Resource Guide containing research, data, merchandising tips, product lists and more by 10 companies to help you develop and implement your Micro Market!
    Register Now!
    Sponsored by:
    Looking for the next phase in micro market education? Our all-new Brand Perspectives on Micro Market Merchandising is a cooperative effort between NAMA and some of our leading brands and is designed to give you directly applicable insight into micro market merchandising and promotions. You will learn a variety of core, consumer-driven merchandising approaches and hear brand presentations on research into consumer behavior, consumption patterns and other important topics directly applicable to micro markets. Come and hear some of the world’s leading merchandising companies share new micro market and consumer research. You will leave the session with important information and new ideas on how to enhance your micro market operations and sales.

    Presentations will focus on the following topics:
    AdvancePierre - Category Management
    General Mills - Consumer Insights
    The Hershey Company - Size Utilization and Sales/Profit Delivery
    Kellogg's - Better For You Breakfast Options
    Vistar - Product Sourcing
    Moderator: Brad S. Bachtelle, President of Bachtelle and Associates
    Tuesday, April 08 / 9:30 am - 4:30 pm / Register Now <
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    speakerEric Dell
    Best Practices: Protecting Micro Markets for the Future
    ADVANCE PAID PROGRAM: Special, limited-seating sessions to help you get a head start on the OneShow and your competition.
    Cost: $49
    *This event is included with the micro market seminar & QCCP registration fees.
    Register Now!
    Sponsored by:
    Health regulators are a fact of life in our industry, and micro market operations are not exempt from their oversight. It’s important to learn to work with the system to protect ourselves and our consumers.

    Join us for lunch and a special presentation on working with health regulators from the local to the federal level, specifically in the micro market space. You’ll learn best practices gained from real-world experience in the areas of coffee service, food safety and Food Code Compliance.
    Speaker: Eric Dell, Sr. VP, Government Affairs, NAMA
    Eric Dell - Eric Dell serves as the Senior Vice President for Government Affairs for the National Automatic Merchandising Association (NAMA), leading a government affairs division which includes four office locations: Arlington, VA; Atlanta, GA; Pasadena, CA; and Chicago, IL and seven staff members. Dell previously served as Chief of Staff and Counsel to Congressman Joe Wilson for nine years. Dell has also previously served as Vice President of The Keelen Group, a lobbying firm in Washington, DC. Dell’s career has focused on political, government, and legal service.

    He received a Bachelor of Arts degree in political science from The University of South Carolina and a Juris Doctor from the University of South Carolina School of Law. Dell is currently obtaining his Master’s in Business Administration (MBA), with a finance concentration, at the Johns Hopkins University Carey School of Business. His legal career spanned for three years as a law clerk to the late Judge Marc Westbrook and an associate at the law firm of Wilson, Taylor, Moore & Thomas in West Columbia, SC, where he practiced real estate law.
    Tuesday, April 08 / 12:30 pm - 1:30 pm / Register Now <
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    speakerVic PembertonspeakerDonnie Pemberton
    Not Ur Daddy's Vending: The Evolution of Today's Convenient Refreshment Company
    IDEA SESSIONS: To help you understand how to plan for and profit from what’s new and what’s ahead.
    A transformation of OLD thinking to NEW!  During this energetic, father-daughter dynamic duo, Vic and Jenny will share their secrets to transform traditional ways into new insight and inspire a CHANGE. This session will provide the latest innovations for all service types and introduce the custom-convenient-refreshment mentality. Learn ways to improve the experience of your customers, both internal and external, through net promoter scores and key performance indicators. Discover the new breakroom renovations for the future, to revolutionize convenient
    refreshment services in the workplace. Incorporating simple reporting methods and using social media and brand awareness will lead to increased profits. Complete with a real life guide to making it happen for YOU, from the customer back to the company, let’s change the way “Daddy did vending!”
    Speakers: Vic Pemberton, NCE5, President; Donnie Pemberton, President, The Pepi Companies
    Tuesday, April 08 / 1:45 pm - 4:30 pm

Wednesday, April 09

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    speakerMike Tompkins
    Quality Coffee Certificate Program (QCCP): NEW! Coffee Brewing Technologies
    ADVANCE PAID PROGRAM: Special, limited-seating sessions to help you get a head start on the OneShow and your competition.
    Cost for 1 Day: $350 Members / $450 Non-Members
    Cost for 2 Days: $600 Members / $900 Non-Members

    Meals sponsored by: Pentair/Everpure
    Register Now!
    Sponsored by:
    Brand New for 2014, NAMA introduces The Single-Serve Evaluation Process, to give you what you need to leverage the growing single-serve market segment. The newest session in NAMA’s Coffee Brewing Technologies offering, this workshop will teach you how to evaluate single-serve systems and the basic theory and principles governing the preparation of filtered coffee. We’ll round out the session with guided tasting experience to show you just how much the slightest change in the brewing formula can alter the taste profile of the final cup.

    If you plan on growing your single-serve business, you'll definitely want to participate in this hands-on education session. Space is limited so be sure to register now.

    Coffee Brewing Technologies – The Single-Serve Evaluation Process is one of two sessions required to receive a Quality Coffee Certificate. Tuesday’s Coffee Fundamentals session is the other. Sign up to take both at the OneShow or take one at the OneShow and the other at a later date to be determined.

    To learn more about the benefits of QCCP download a presentation or click here to listen to a webinar.
    Speaker: Mike Tompkins, President, Coffee Products Associates
    Mike Tompkins - Named NAMA 2002 OCS Allied Member of the year, Mike Tompkins consults with executives and employees of coffee services, bottled and POU water companies, vending services and retail operations in the US and Canada to execute coffee marketing strategies by owning coffee expertise from bean to cup. For over 10 years in his development of the QCCP, Mike has helped focus the attention of coffee service and retail operators on the art and science of brewing coffee. A former teacher, Mike also assists the Specialty Coffee Association of America to develop and conduct courses on coffee brewing and brewing equipment.
    Wednesday, April 09 / 7:30 am - 1:00 pm / Register Now <
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    speakerJim BrintonspeakerJoe Hessling
    Maximizing Profitability in a Micro Market
    DEEP DIVE SESSIONS: 90-minute, large-group drill downs to help you master business-critical topics from the perspective of multiple experts.
    Sponsored by:
    Avanti Markets and 365 Retail are the industry’s two largest micro market equipment suppliers, and they’ve come together in this compelling session to teach you what they’ve learned about establishing and growing a profitable micro market business. Take away valuable operations information on how to “launch” a micro market the right way, techniques for minimizing theft, tactics for solid merchandising and ways to harness technology to prevent spoilage and avoid Internet outages.
    Speakers: Jim Brinton, CEO, Avanti Markets; Joe Hessling, Founder & CEO, 365 Retail Markets
    Jim Brinton - Jim Brinton is the Founder and CEO of Avanti Markets, the global leader in the Micro-Market industry. Avanti Markets offers operators and consumers an innovative approach to refreshment and food services within break rooms across the country. Avanti’s innovative approach to technology, first-in-class service, and leading industry knowledge creates the ultimate formula for operators to succeed in the Micro-Market arena. Brinton’s expertise roots from his 37+ years within the vending and food service industry, serving in both 2008 and 2009 as Chairman of the Board for NAMA, as well as President and Chairman of the Board in 2009 for USG (Unified Strategies Group).

    In 2010, Brinton decided to take vending “outside of the box” and implement the first Micro-Market across the United States, located still today in Seattle, WA. Brinton is not only a believer, entrepreneur, and supporter of the Micro-Market concept, but has also implemented 400+ markets within the Northwest through his independent vending branches, making him the largest independent Micro-Market operator in the world. Jim Brinton resides in Redmond, WA, with his wife Nancy, his daughter Lisa and son Kevin.

    Joe Hessling - Joe Hessling is the Founder and CEO of 365 Retail Markets,the global leader in MicroMarket technology. 365 Retail Markets offers best-in-class platform for vending, foodservice and hospitality. The company has been pioneering innovation in the vending industry since 2008. A serial entrepreneur, Hessling has founded, owned and operated several companies in the past twenty-five years. All successful in their own right, some larger than others but always a learning experience.

    Hessling is also an active seed and start-up investor. Most notably in @Down, @Sprint.ly and @AirVend. As his career continues, and his team are looking forward to the challenges ahead and applying management skills, wisdom and innovation to continue the success. Joe Hessling resides in Birmingham, MI., with his wife Kathy, his son Reese and daughter Coco.
    Wednesday, April 09 / 8:30 am - 10:00 am
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    speakerRick LeffkespeakerKevin Meagher
    Why You Do What You Do - Growing your business is more than just selling.
    DEEP DIVE SESSIONS: 90-minute, large-group drill downs to help you master business-critical topics from the perspective of multiple experts.
    Tell me what you are in or what you sell and you will sound like everyone else in your industry. But all great salespeople have a distinctly different approach in their thought process and in the way they communicate. And it’s different from everyone else. In this workshop you will see the simplicity in what can appear to be a complex. To gain insight into why people are motivated to buy is at the core of all sales processes, and yet we think it is about what we sell. With the use of a proven method of thinking and communicating, along with leveraging technology, the outcomes that you create for your business will be dramatically different than what you have had in the past.

    • Explore what great salespeople have always know about selling

    • Learn what is behind simplest sales process

    • Gain insight into the opportunity you have to distinguish yourself from our competition

    • Learn the importance of leveraging technology and creating consistency in your sales process

    This session will feature a special presentation from Salesforce.com, which will provide solutions to help your company connect and engage with your customers in a whole new way. Learn how best-in-class technology can automate the customer lifecycle from prospect to happy customer, grow your sales pipelines, increase productivity and collaboration among employees, improve rep performance and gain insight into your business.
    Speakers: Rick Leffke, President, R.C. Leffke & Associates; Kevin Meagher, Regional Vice President, Salesforce.com
    Rick Leffke - Rick Leffke is President and CEO of R.C. Leffke & Associates, Inc a management and sales consulting firm located in Dallas, TX. R.C. Leffke & Associates, Inc., providing consulting and training solutions to sales, customer service organizations, and call centers, focusing relentlessly on boosting the key metrics that matter most to business.

    With over 28 years experience in design, implementation and measurement within both large and small organizations he has the tools necessary for increasing customer service, sales, customer retention and organizational strategies. He is committed to tapping the unrealized potential that currently exists allowing increased contributions towards results.

    His experience and expertise in changing behaviors and imparting the necessary skill sets allow him to bring an outside perspective and best development practices to create the greatest movement of revenue generating opportunities and growth. Rick has worked with clients as diverse as AT&T, ARA Services, Dell Computer, I2 Technologies, Time Warner Cable, Brinker International, TGI Fridays, Bombardier Aerospace Flex Jet, Yahoo, Miami Herald, and Cox Communications-New England. He has the ability to adapt quickly to the needs of clients and training participants and is able to align his training and coaching to the most critical needs of the projects he is involved with.

    One of the unexpected benefits of what he does is his trainings tend to have a dramatic positive impact on the participant’s personal life and well as business life. Participants report that they more powerfully understand what is important to them and they see the connection and impact their values have on who they are and what they do.
    Wednesday, April 09 / 8:30 am - 10:00 am
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    speakerMichael L. Kasavana
    Enhancing Technology Performance
    DEEP DIVE SESSIONS: 90-minute, large-group drill downs to help you master business-critical topics like technology application and micro market operations.
    Sponsored by:
    Want to learn more about vending, micro market and office coffee service technology offerings? Want to know what is available with respect to digital and social media, cloud-based computing, alternate payment platforms, mobile transactions, consumer analytics, loyalty programming and telemetry software? A panel of industry-leading developers will provide a smorgasbord of applications and explanations designed to prepare your business for the future. Since gaining a competitive advantage in the marketplace almost always revolves around implementing an efficient and effective technology strategy, this is a must attend session. This program is traditionally a standing room only event; plan to arrive early to secure your spot!
    Panelists: Mandeep Arora, Cantaloupe Systems; Glenn Butler, CTO Services; Ron Spinella, Apriva; Jim English, Sprout Retail; Bryan Godwin, Crane Merchandising Systems; Mike Lawlor, USA Technologies; Gene Ostendorf, InOne Technology
    Moderator: Michael L. Kasavana, Ph.D., NAMA Endowed Professor, School of Hospitality Business, Michigan State University
    Wednesday, April 09 / 8:30 am - 10:00 am
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    speakerLiz ClarkspeakerLee Sanders speakerEric Dell
    Advocacy in Action: A Broad Industry Perspective
    DEEP DIVE SESSIONS:90-minute, large-group drill downs to help you master business-critical topics from the perspective of multiple experts.
    Knowledge is power. And NAMA’s Advocacy in Action session will give you the government affairs knowledge you need to power through for solid margins both now and in the future. Four experts will delve deep and wide to help you navigate the complex legislative and regulatory landscape at the federal, state and local levels.

    Clark will share her confection (candy) industry perspective on current legislation affecting the industry as a whole. She’ll touch on topics ranging from reform of the sugar program at the federal level to candy taxes, healthy food restrictions and labeling at the state and local levels.

    Gent will probe into each of the most important state and local issues affecting the beverage community. Gain insights into proposed sugar-sweetened beverage taxes, labeling issues, including the Calories Count Program, sustainability efforts and beverage restrictions that have the potential to impact your business.

    Sanders will speak to the future of the National Dietary Guidelines, labeling and other legislative and regulatory issues affecting baked products sold in the vending channel. This is must-know information for operators looking to stay ahead of health and wellness issues in the vending industry.

    Dell will round out the 2014 NAMA OneShow government affairs education with business-critical discussions across a broad spectrum of topics, including calorie disclosure, coin and currency changes, USDA school vending rules, state and local tax proposals, product bans and electronic payment systems issues.
    Panelists: Liz Clark, Vice President, Government Affairs, National Confectioners Association; Genna Gent, Vice President, State & Local Government Affairs, American Beverage Association; Lee Sanders, CAE, SVP, Government Relations & Public Affairs, American Bakers Association
    Moderator: Eric Dell, Sr. VP, Government Affairs, NAMA
    Eric Dell - Eric Dell serves as the Senior Vice President for Government Affairs for the National Automatic Merchandising Association (NAMA), leading a government affairs division which includes four office locations: Arlington, VA; Atlanta, GA; Pasadena, CA; and Chicago, IL and seven staff members. Dell previously served as Chief of Staff and Counsel to Congressman Joe Wilson for nine years. Dell has also previously served as Vice President of The Keelen Group, a lobbying firm in Washington, DC. Dell’s career has focused on political, government, and legal service.

    He received a Bachelor of Arts degree in political science from The University of South Carolina and a Juris Doctor from the University of South Carolina School of Law. Dell is currently obtaining his Master’s in Business Administration (MBA), with a finance concentration, at the Johns Hopkins University Carey School of Business. His legal career spanned for three years as a law clerk to the late Judge Marc Westbrook and an associate at the law firm of Wilson, Taylor, Moore & Thomas in West Columbia, SC, where he practiced real estate law.
    Wednesday, April 09 / 8:30 am - 10:00 am
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    speakerSamuel Nahmias
    Consumption Trends: The Future of At-Work Hot Beverage Service
    IDEA SESSIONS: 60-minute sessions to help you understand how to plan for and profit from what’s new and what’s ahead.
    There have been significant changes in the at-work hot beverage arena over the past three years. But more important, what does the next three years hold for this dynamic market segment? During this session, Nahmias will breakdown the data to show what volumes are derived from which venues and to project where the growth will come from. Will it be from OCS, Office Supply, Online Retailers or other venues? You’ll have attend this insightful session to find out.
    Speaker: Samuel Nahmias, EVP & COO, StudyLogic
    Samuel Nahmias - Samuel Nahmias graduated from the Albert Einstein School of Economics in Mexico City with a degree in Business Finance and Macro-economics.

    After graduation, he worked as an Account Executive at the business consulting firm, Frost & Sullivan, for several years. He subsequently worked for the Curtco Freedom Group as a Research Manager until heading over to the Economist Group to become the Head of Research for CFO Magazine.

    Samuel was then asked to join the Forbes Digital Media Group to become Head of Research until moving over to work for Starbucks Coffee in an entrepreneurial role reporting in to senior management. At Starbucks, he was responsible for educating over 500 marketing staff members across the country, helping them gain a thorough understanding of local market competitiveness and competitive sets.

    Samuel ultimately joined StudyLogic as an executive director and partner before moving on to become the Chief Operating Officer. He is now responsible for overseeing StudyLogic’s entire staff, ranging from analysts to account managers to client service managers. Under Samuel’s direction, the company improved their products to maximize their usability and grew its sales threefold.

    Today, StudyLogic works with over 300 Food Services worldwide and is the country’s premier tracker of local market data. The company continues to benefit from Samuel’s 15 plus years of experience in the industry.
    Wednesday, April 09 / 10:15 am - 11:15 am
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    speakerNatalie Laackman
    Driving Profits & Growing Your Business
    IDEA SESSIONS: 60-minute sessions to help you understand how to plan for and profit from what’s new and what’s ahead.
    Brought to you and Sponsored by:
    We all want to grow our operations, but there's a difference between growing and growing profitably. Learn how to assess, invest in and manage your business to grow both your top and bottom lines. In this session, CFO Natalie Laackman will give you a fresh perspective on your P&L, help you assess opportunities in on-trend product assortment, show you how to invest for higher returns on shifting consumer patterns, incorporate valuable shopper and category insights, and create the best environment for consumer engagement.
    Speaker: Natalie Laackman, Chief Financial Officer, Specialty Channels, Kellogg Company
    Natalie Laackman - Natalie Laackman is CFO of Global IT as well as CFO and VP Finance of the Specialty Channels Business at the Kellogg Company. Prior to joining Kellogg’s, Natalie held SVP Finance and Group CFO positions with Newell Rubbermaid, ConAgra Foods and Sara Lee Corporation as well as senior finance roles with Kraft Foods. Natalie started her career at Deloitte in the audit practice. She has extensive global experience in consumer packaged goods, systems integration and M&A.

    She earned her MBA from Kellogg Graduate School of Management at Northwestern University. She has Master’s and Bachelors’ degrees in Accounting, both from Northern Illinois University. She is a registered Certified Public Accountant.

    Natalie is a Director on the AgriBank Board of Directors, which is part of the Farm Credit System, and serves as the Chairperson of the Audit Committee. She is also on the board of Northwestern’s business school alumni group, the Kellogg Executive Women’s Network. She has been a Governing member of the Chicago Zoological Society/Brookfield Zoo board since 2010.

    Natalie resides in Wilmette, Illinois, with her husband and their two sons.
    Wednesday, April 09 / 10:15 am - 11:15 am
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    speakerKatie Elfering
    Making it Work: Millennial Expectations in the Workplace
    IDEA SESSIONS:60-minute sessions to help you understand how to plan for and profit from what’s new and what’s ahead.
    Sponsored by:
    At almost 80M strong, Millennials are making their mark on everything—and the workplace is no exception. With predictions that this giant generation will make up over half of the workforce by 2015, it’s important to understand how they approach work: their expectations, aspirations, and even a few limitations. The big question: how do Millennials fit into a multi-generational workforce? We’ll talk about all of these topics and offer up some examples of pitfalls to avoid when managing Millennials—and companies who are making it work.
    Speaker: Katie Elfering, Sr. Director, Consumer Strategist, Millennials, Media/Entertainment/Technology and E-Retail, CEB Iconoculture
    Katie Elfering - Katie Elfering is the Sr. Director, Consumer Strategist for Iconoculture. She helps clients make the shift from generational targeting to more nuanced and niche segments like lifestage and lifestyle. Elfering provides insights on the distinction between big ideas like personalization/customization, loyalty/affinity, and cooperation/competition. Elfering offers real-time, in-the-moment info on the ever-changing world of Millennials.
    Wednesday, April 09 / 10:15 am - 11:15 am
  • 10:15 am-11:15 am Dynamic Future Developments
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    speakerChristopher TimminsspeakerJoanne BethlahmyspeakerJim Stapleton
    Dynamic Future Developments
    IDEA SESSIONS: 60-minute sessions to help you understand how to plan for and profit from what’s new and what’s ahead.
    This session provides an opportunity to learn about near future developments planned for the vending, micro market and office coffee service industries from the perspective of a non-industry technology expert. Learn about the planned hardware, software, and netware changes being created to transform and advance the self-service marketplace. This will be a fast-paced, highly informative session designed to stimulate future implementation with a focus on return on investment. Take advantage of this interactive dialogue.
    Speakers: Christopher Timmins, Intel Retail Solutions Division, Business Development Manager, The Americas; Joanne Bethlahmy, Director, Cisco Consulting Services; Jim Stapleton, Chief Sales Officer, ISIS
    Wednesday, April 09 / 10:15 am - 11:15 am
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    speakerMichael L. KasavanaspeakerJerry McVety
    Product Engineering: Pricing Drives Success
    SOLUTION SESSIONS: 60-minute sessions that provide proven answers from top players and industry experts to help you tackle your operational challenges.
    The concept of menu engineering has been applied in hundreds of foodservice establishments with a high-degree of success. Now, the concept has been redesigned as Product Engineering to address the unique needs of the vending, micro market and office coffee services industries. Product Engineering was crafted and tested by the developer of Menu Engineering and is both a unique marketing and pricing model designed to enhance profitability and efficiency. Come learn how a relatively simple analysis of product offerings can produce impressive financial gains. Accelerating consumer enthusiasm with logical product planning that drives increased purchase frequency at a higher average price can’t be bad for business! Simply stated, Product Engineering is a vehicle that drives success!
    Speakers: Michael L. Kasavana, Ph.D., NAMA Endowed Professor, School of Hospitality Business, Michigan State University; Jerry McVety, President, McVety & Associates
    Wednesday, April 09 / 11:30 am - 12:30 pm
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    speakerDeanne BrandstetterspeakerSusan PetersspeakerSylvia Rowe speakerRoni Moore
    Nutrition Update: Meet the New FitPick
    SOLUTION SESSION: 60-minute sessions that provide proven answers from top players and industry experts to help you tackle your operational challenges.
    To help operators stay ahead of the healthy eating curve, NAMA has completely rebranded and refreshed FitPick, the association’s signature nutrition information program. Get all the highlights and understand how to leverage FitPick in your operations by attending this panel discussion. Participants will be members of the NAMA Nutrition Advisory Council, which is chaired by Sylvia Rowe and includes the country’s leading nutrition experts. Together they will provide an updated FitPick strategy and detail new offerings, such as a dynamic, new website and clear, updated nutrition guidelines. You’ll also get all the latest information on federal food regulations and legislation and tools to position your business for success in the nutrition space.
    Panelists: Deanne Brandstetter, MBA, RD, CDN, Vice President, Nutrition and Wellness, Compass Group North America; Susan Peters, Executive Vice President and Interim Group Director, Ogilvy Public; Sylvia Rowe, President, SR Strategy
    Moderator: Roni Moore, Vice President, Marketing & Communications, NAMA
    Wednesday, April 09 / 11:30 am - 12:30 pm
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    speakerKelsey Ehlers
    Driving Sustainability for Your Consumer
    IDEA SESSIONS: 60-minute sessions to help you understand how to plan for and profit from what’s new and what’s ahead.
    Sustainability is something that everyone – from businesses to consumers to your next door neighbor – is talking about. But what does it mean? It seems everyone has their own definition, passion and practice for it. At Coca-Cola we know the health of our business is directly linked to the health of the environment and the communities we serve. Sustainability therefore means looking beyond the concerns of our business and considering our connections with the world at large. Challenges such as recycling, water stewardship, and economic disparity are far bigger than any one company can face alone. Learn how minor adjustments to your current business practices can protect our resources and connect with the next generation of positive change.
    Speaker: Kelsey Ehlers, Customer Manager, The Coca-Cola Company
    Kelsey Ehlers - Ehlers is a Customer Manager for Coca-Cola Parts. She supports the service providers’ parts supply chain for cold drink equipment at Coca-Cola North America. Previously, Kelsey spent three years working on sustainability initiatives for the engineering arm of Coca-Cola. As a valued subject matter expert, Ehlers moderated the Energy Efficiency portion of Coca-Cola’s 2013 Sustainability Summit. At this summit, leaders from 15 companies from around the country gathered to share sustainable practices. In her role as moderator Ehlers facilitated conversations with six different companies leading the industry in energy efficiency applications.

    Prior to her employment with Coca-Cola, Ehlers participated with a team of engineers in designing and implementing a solar powered water purification system in an orphanage in Northern Rwanda. In her spare time, Ehlers is an active member of Coca-Cola’s Women’s Linc Business Resource Group. One of the Company’s most effective programs for advancing women, this network aims to increase the presence of women in key leadership positions at Coca-Cola. Ehlers also works as a mentor with both the Boys and Girls Clubs of America and the Mary Hall Freedom House. The Mary Hall Freedom House is a nonprofit organization and a national leader in gender-specific treatment, recovery, housing and support services to help women and women with children break the cycle of addiction, poverty and homelessness. She also is a Big Sister in the Big Brothers Big Sisters mentoring program in metro Atlanta.

    Ehlers graduated from Baylor University in Waco, Texas with a Bachelor of Science Degree in Engineering with an emphasis in Mechanical Design.
    Wednesday, April 09 / 11:30 am - 12:30 pm
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    speakerScott Westerman
    Social Media & Your Personal Brand
    SOLUTION SESSIONS: 60-minute sessions that provide proven answers from top players and industry experts to help you tackle your operational challenges.
    In a world that reacts at Internet speed, building and defending your brand identity requires agility, transparency and creativity. MSU's Associate Vice President for Alumni Relations, Scott Westerman, demystifies the tools, strategies and dangers associated with engaging on the web. Westerman will tell the story of how he turned a potentially negative sky writing incident over Spartan Stadium into a national story about compassion, connection and collaboration.
    Speaker: Scott Westerman, Associate Vice President, MSU Alumni Relations
    Scott Westerman - Scott Westerman, CAS '78, joined Team MSU as Associate Vice President for Alumni Relations and Executive Director of the MSU Alumni Association in January of 2010. Since then, the MSUAA team as transformed the association into "Your Personal Network … for Life", serving nearly 500,000 alumni and friends and 146 alumni clubs around the world. In the two and a half years since his arrival, Association memberships have almost doubled, alumni programming has dramatically increased across the board and the Association has earned national awards for its student programs and social media innovation.

    Prior to coming home to MSU, Westerman's 40 year telecommunications career spanned every corner of the industry.

    As a broadcaster, cable television executive and entrepreneur, he has been involved in business start-ups, corporate acquisitions, and process improvement activities in a wide array of organizations. He built and operated cable communications systems in ten states, and was among the first in the industry to deploy pay-per-view, high speed Internet, business to business data services and telephony. He was a principal in the World Beacon international radio network where his technical process design for program content distribution has been implemented by the British Broadcasting Corporation. In 1999 he co-founded the Emergency Email Network which utilizes state of the art technology to disseminate critical disaster information for the National Weather Service, the US Geological Survey, and other government and corporate clients.

    Westerman was an early pioneer of podcasting and social media, contributing to Comcast’s groundbreaking Twitter customer care strategy and co-founding The Spartan Podcast. His interests include renewable energy where he was an early adopter of alternative fuel technology, driving a diesel vehicle he converted to run on recycled vegetable oil.

    Westerman is a 2001 distinguished alumnus of the College of Communications Arts and Sciences where he and his wife established the Scott & Colleen Westerman Technology Endowment.

    He and his wife, Colleen have four grown children.
    Wednesday, April 09 / 11:30 am - 12:30 pm
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    speakerTroy Aikman
    NAMA Opening General Session
    GET THE PLAY-BY-PLAY WITH TROY AIKMAN
    Three-time Super Bowl champ and Football Hall of Fame inductee Troy Aikman could have retired comfortably and quietly after his storied football career, but the same drive and dedication that made him one of the most successful quarterbacks in football history propelled him to set and attain impressive goals off the field as well. Be inspired and entertained as Aikman and host Brad Sham chalk talk on a range of topics from football to Aikman's real estate and other business ventures, as well as his successful partnership with play-by-play announcer Joe Buck and the work ethic and leadership style that runs through all that this Emmy-nominated sportscaster, entrepreneur and philanthropist has accomplished.
    Speaker: Troy Aikman, Dallas Cowboys Hall of Fame Quarterback
    Troy Aikman - Troy Aikman has harnessed the drive and dedication that formed the foundation of his Hall of Fame football career with the Dallas Cowboys in numerous successful business ventures since retiring from the game following the 2000 season. Through broadcasting, real estate, and The Troy Aikman Foundation, Aikman has quickly discovered numerous ways to keep himself occupied in “retirement”.

    After leaving the playing field, Aikman joined the NFL on FOX full-time as a game analyst. He quickly displayed the accuracy and work ethic that marked his playing career and moved up to FOX’s No. 1 broadcast crew prior to the 2002 season. Teamed with Emmy Award-winning play-by-play announcer Joe Buck, the duo has impressed both critics and fans with the consistently entertaining and informative brand of coverage they provide. He has received three nominations for an Emmy for his broadcasting efforts and has broadcast three Super Bowls (XXXIX, XLII and XLV).
    Wednesday, April 09 / 1:15 pm - 2:45 pm
  • 3:00 pm-6:30 pm Show Floor Open
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    Show Floor Open
    Wednesday, April 09 / 3:00 pm - 6:30 pm

Thursday, April 10

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    speakerLisa Bodell
    NAMA Annual Meeting, Industry Awards, Keynote Address
    BE THE CHANGE WITH LISA BODELL
    Lisa Bodell wants to number you as one of the thousands of senior leaders she's helped at companies such as the New York Stock Exchange, Merck, HBO and Lockheed Martin to unlock untapped potential and generate new value. In addition to helping create world-class innovators, Bodell is the author of the best-selling book Kill the Company: End the Status Quo, Start an Innovation Revolution. Get ready to embrace change, take a fresh look at what's possible and return from the OneShow ready to inspire your organization to take action.
    Speaker: Lisa Bodell, Founder & CEO of futurethink
    Lisa Bodell - Lisa Bodell is the founder and CEO of futurethink, an award-winning innovation firm that helps businesses embrace change and become world-class innovators. She is also the author of the best-selling book Kill the Company: End the Status Quo, Start an Innovation Revolution, which was awarded the 2012 Best Business Book of the Year by Booz&co’s strategy+business, and was the recipient of the 2013 USA Book News Best Book Award.

    Lisa is a serial entrepreneur, having founded three successful businesses. She founded her current organization on the principle that everyone has the power to innovate; they just need the knowledge and tools to know how. As a globally recognized futurist and expert on the topics of innovation and driving change, she helped thousands of senior leaders at companies such as the New York Stock Exchange, Merck, HBO, and Lockheed Martin unlock new potential and create new value. Her mission, with every audience she meets, is to open people’s minds about the future, provoke fresh thinking around what’s possible, and inspire people to take action.

    Lisa has appeared on FOX News, and in publications such as Fast Company, The New York Times, WIRED, Bloomberg/Businessweek, and The Futurist. She is also a featured guest blogger for Forbes, Strategy+ Business, and Harvard Business Review.

    She currently serves as an adviser on the boards of the Institute of Direct Marketing in London; the Association of Professional Futurists; and Novartis’ Diversity and Inclusion Board in Basel, Switzerland. Among her many academic activities, Lisa has served as a judge at Idea Crossing’s Innovation Challenge held at University of Virginia, and has taught innovation and creativity at both American University and Fordham Universities.
    Thursday, April 10 / 8:30 am - 10:30 am
  • 10:30 am-5:00 pm Show Floor Open
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    Show Floor Open
    Thursday, April 10 / 10:30 am - 5:00 pm

Friday, April 11

  • 9:00 am-10:00 am WIN Networking Event
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    WIN Networking Event
    Sponsored by:
    Come have coffee with fellow members of the industry. Share ideas, network and discuss your OneShow experience! WIN Advisory Council Members will be present to answer your questions about how you may become more involved with this NAMA Special Interest Group. All are welcome to attend! Connect to WIN online through the Women of the Industry – NAMA LinkedIn group or email Sue Ralston at sralston@vending.org for more information.
    Friday, April 11 / 9:00 am - 10:00 am
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    speakerAl RecherspeakerTammy Stokes
    Organizational Culture: The Impact on Growth & Profitability
    SOLUTION SESSION: 60-minute sessions that provide proven answers from top players and industry experts to help you tackle your operational challenges.
    Do you want to lower turnover rates, grow your bottom line, increase customer satisfaction scores and improve management effectiveness? Then you need to learn about a unique program developed by Canteen’s number one franchise in collaboration with Culture by Choice. The program has changed the face of their organization and culture for the better and has grown their top line 81%, EBIDA 115.4% and reduced turnover by 72%. Come and hear our operator panelists share their compelling story.

    To learn more about this session click here to listen to a webinar.
    Panelists: Al Recher, CEO, President - Five Star Food Service; Tammy Stokes, Canteen Regional Director, Southeast Division - Compass Group North America; Cheryl Lohner, Founding Partner - Culture by Choice; Larry Hake, Founding Partner - Culture by Choice
    Friday, April 11 / 9:00 am - 10:00 am
  • 10:00 am-2:00 pm Show Floor Open
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    Show Floor Open
    Friday, April 11 / 10:00 am - 2:00 pm

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